0704-883-0675     |      dataprojectng@gmail.com

THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

ABSTRACT

This study was carried out on he effect of advertising on consumer's acceptability of new product using Hero Lager Beer as case study. To achieve this 3 research questions were formulated.  The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the dealer, retailers and end users of Hero Lager Beer. In determining the sample size, the researcher purposively selected 120 respondents while 100 respondents were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and percentage. While the hypothesis were tested using Pearson Correlation and Chi-square statistical too. SPSS v23.

The result of the findings reveals that; the type of advertising used on a product will enhance product acceptance in the industry; Advertising has a very high influence consumer purchases behavior; Traditional media campaign, Seasonal push campaign, Brand awareness campaign and Contest marketing campaign are the types of advertising campaigns/communications that can be used on Hero Lager beer; There is a significant relationships between advertising types and product acceptance.

Based on the findings,  it is of the researcher’s opinion that manufacturing and other forms of business organizations should seek the service of a consultant  who will exposes them to other essentials of advertising and who will also bring to their notice the most effective form of advertising campaign and the most suitable and effective systems of execution. This is necessary because advertising is one sector of a business organization that sustains the products competitiveness and patronage in the market




FIND OTHER RELATED TOPICS


Related Project Materials

RELATIONSHIP AMONG ATTITUDE TO SCHOOL, CAUSAL ATTRIBUTION FOR FAILURE AND ACADEMIC ACHIEVEMENT OF SENIOR SECONDARY SCHOOL STUDENTS IN OKENE, KOGI STATE, NIGERIA

Abstract

This study examined the relationship among attitude to school, causal attribution for failure and academic achievement of senior...

Read more
NEWSPAPER COVERAGE OF THE PDP CRISES AT THE NATIONAL LEVEL  

ABSTRACT

Newspapers, as a mass medium remains one of the major carriers of information and current happenings around the...

Read more
The Effectiveness of Indigenous Films in Promoting Civic Responsibility in Zuru Local Government Area, Kebbi State

Chapter One: Introduction

1.1 Background of the Study

An evaluation of staff workload and its impact on patient care: A case study of hospitals in Nasarawa State

Background of the Study
Staff workload is a critical factor influencing the quality of patient care in hospitals. In Nasara...

Read more
RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE

Abstract

An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and...

Read more
EFFECTS OF GSM ON SERVICE DELIVERY OF SMES IN NIGERIA (Case study of Registered SMEs in Edo State)  

ABSTRACT

Most SMEs in Nigeria use Global System of Mobile communication (GSM) to communicate their customers and by this...

Read more
An Evaluation of the Policies for the Rehabilitation of Internally Displaced Persons (IDPs) in Bama Local Government, Borno State

Chapter One: Introduction

1.1 Background of the Study

The rise of insurgency in Nigeria, particularly in the northeastern regio...

Read more
An examination of leadership succession planning and corporate stability: A study of construction firms in Benue State.

Background of the Study: Leadership succession planning is a critical component of corporate governance, as it ensures the long-term stability and...

Read more
PRELIMINARY PHYTOCHEMICAL AND ANTIMICROBIAL SCREENING OF FLOWER AND STALK OF Mangifera indica (opioro mango)

INTRODUCTION

Origin:        Mango (Mangifera indica) (Opioro) is a...

Read more
PERCEIVED GENDER COMPETENCE BY ATHLETES IN THE ADMINISTRATION OF SPORTS IN NIGERIAN UNIVERSITIES

ABSTRACT

This study investigated perceived gender competence by athletes in the administration of sports in Nigerian universities. This i...

Read more
Share this page with your friends




whatsapp